Privacy Policy
Last updated: February 2026
At All Things Retro (allthingsretro.se), we respect your privacy and are committed to protecting your personal data. This policy explains what information we collect, why we collect it, and your rights under applicable data protection law, including the EU General Data Protection Regulation (GDPR).
1. Who We Are
The data controller responsible for your personal data is:
Amanda Granlund – All Things Retro Lundby 506 442 93 Kareby, Sweden
Email: info@allthingsretro.se VAT No: SE620905486201
If you have any questions about how we handle your data, please contact us at the email above.
2. What Data We Collect
Depending on how you interact with our site, we may collect the following types of personal data:
When you place an order: Name, delivery address, billing address, email address, phone number, payment confirmation details (we do not store full card numbers), and order history.
When you contact us: Name, email address, and the contents of your message.
When you browse our site: IP address, browser type, pages visited, time spent on pages, and referring URLs — collected via cookies and analytics tools. See our Cookie Policy for full details.
When you create an account: Username, email address, and any profile information you choose to provide.
3. How We Use Your Data
We use your personal data for the following purposes and on the following legal bases under GDPR:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your order | Performance of a contract (Art. 6.1.b) |
| Sending order confirmations and shipping updates | Performance of a contract (Art. 6.1.b) |
| Responding to customer enquiries | Legitimate interest (Art. 6.1.f) |
| Preventing fraud and ensuring site security | Legitimate interest (Art. 6.1.f) |
| Complying with tax and accounting obligations | Legal obligation (Art. 6.1.c) |
| Improving our website through analytics | Consent (Art. 6.1.a) |
| Showing relevant ads on social media and search | Consent (Art. 6.1.a) |
We will never sell your personal data to third parties.
4. Who We Share Your Data With
We share your data only where necessary to operate our business:
Shipping carriers — to deliver your order (e.g., PostNord, DHL, or similar carriers depending on your location).
Payment processors — to securely process your payment. We use encrypted, PCI-compliant payment processing and do not store full card details.
Google Analytics — to understand how visitors use our site. Data is anonymised and aggregated. See Google’s Privacy Policy.
Meta (Facebook) — if you have consented to marketing cookies, Meta may receive anonymised data to help us show relevant ads. See Meta’s Privacy Policy.
Google Ads — if you have consented to marketing cookies, Google may receive anonymised data to help us measure ad performance. See Google’s Privacy Policy.
WordPress / WooCommerce / Automattic — our website and shop platform. See Automattic’s Privacy Policy.
All third-party processors are required to handle your data securely and only for the purposes we specify.
5. International Data Transfers
Some of our service providers (including Google and Meta) may process your data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
6. How Long We Keep Your Data
We keep your personal data only for as long as necessary:
- Order records — 7 years, to comply with Swedish accounting and tax law
- Customer accounts — for as long as your account is active, or until you request deletion
- Contact form messages — up to 2 years unless the matter requires longer retention
- Analytics data — up to 26 months (Google Analytics default)
- Marketing consent records — until you withdraw consent
7. Your Rights
Under GDPR, you have the following rights regarding your personal data:
Right of access — you can request a copy of the personal data we hold about you.
Right to rectification — you can ask us to correct inaccurate or incomplete data.
Right to erasure — you can ask us to delete your data, subject to any legal obligations we have to retain it.
Right to restriction — you can ask us to limit how we use your data in certain circumstances.
Right to data portability — you can request your data in a structured, machine-readable format.
Right to object — you can object to processing based on legitimate interests or for direct marketing purposes.
Right to withdraw consent — where processing is based on your consent (e.g., marketing cookies), you can withdraw it at any time via our Cookie Settings.
To exercise any of these rights, contact us at info@allthingsretro.se. We will respond within 30 days.
8. Cookies
We use cookies on our website for functionality, analytics, and marketing purposes. You can manage your cookie preferences at any time via the cookie banner or by clicking Cookie Settings in the bottom left corner of our site.
For full details on the cookies we use, please read our Cookie Policy.
9. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our site uses HTTPS encryption and we work only with trusted third-party processors.
No method of transmission over the internet is 100% secure. If you believe your data has been compromised, please contact us immediately at info@allthingsretro.se.
10. Children’s Privacy
Our site is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
11. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Swedish data protection authority:
Integritetsskyddsmyndigheten (IMY) Box 8114, 104 20 Stockholm www.imy.se
We would always appreciate the chance to resolve any concern directly first — please contact us at info@allthingsretro.se.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page will always reflect the latest version. We encourage you to review it periodically.
13. Contact
Email: info@allthingsretro.se Post: Amanda Granlund – All Things Retro, Lundby 506, 442 93 Kareby, Sweden